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Reporting & review mingguan lintas department. Setiap tab adalah ringkasan performa, blocker, dan keputusan yang perlu dibuat oleh Core Team — di-update setiap minggu sebagai single source of truth untuk arah pekerjaan.
Performa B2C Ecom May 1–10 vs April 1–10. Maiimi trending positif — projection Rp 761.8M (+Rp 11.8M dari target Rp 750M). Mini Maiimi butuh perhatian — projection Rp 48.3M dengan gap Rp 41.7M dari target Rp 90M. Comparison vs April menunjukkan pace yang masih bisa di-scale di sisa 21 hari.
| Date | Shopee | Tokopedia | TikTok | Total | vs Target |
|---|---|---|---|---|---|
| Fri, 1 May | 16,787,000 | 344,000 | 6,133,000 | 23,264,000 | -929,548 |
| Sat, 2 May | 9,968,000 | 803,000 | 6,121,000 | 16,892,000 | -7,301,548 |
| Sun, 3 May | 13,635,000 | 653,000 | 4,435,000 | 18,723,000 | -5,470,548 |
| Mon, 4 May | 14,315,000 | 1,097,000 | 7,739,000 | 23,151,000 | -1,042,548 |
| Tue, 5 May | 37,409,000 | 2,047,000 | 9,284,000 | 48,740,000 | +24,546,452 |
| Wed, 6 May | 17,004,000 | 2,604,000 | 5,818,000 | 25,426,000 | +1,232,452 |
| Thu, 7 May | 19,885,000 | 1,190,000 | 7,367,000 | 28,442,000 | +4,248,452 |
| Fri, 8 May | 14,037,000 | 814,000 | 4,051,000 | 18,902,000 | -5,291,548 |
| Sat, 9 May | 12,790,000 | 566,000 | 5,379,000 | 18,735,000 | -5,458,548 |
| Sun, 10 May | 13,012,000 | 3,310,000 | 7,132,000 | 23,454,000 | -739,548 |
| Total MTD | 168,842,000 | 13,428,000 | 63,459,000 | 245,729,000 | 32.76% target |
| Date | Shopee | Tokopedia | TikTok | Total | vs Target |
|---|---|---|---|---|---|
| Fri, 1 May | 656,000 | 668,000 | 0 | 1,324,000 | -1,579,226 |
| Sat, 2 May | 1,066,000 | 135,000 | 0 | 1,201,000 | -1,702,226 |
| Sun, 3 May | 459,000 | 199,000 | 270,000 | 928,000 | -1,975,226 |
| Mon, 4 May | 344,000 | 0 | 329,000 | 673,000 | -2,230,226 |
| Tue, 5 May | 3,618,000 | 199,000 | 523,000 | 4,340,000 | +1,436,774 |
| Wed, 6 May | 1,538,000 | 135,000 | 215,000 | 1,888,000 | -1,015,226 |
| Thu, 7 May | 470,000 | 75,000 | 0 | 545,000 | -2,358,226 |
| Fri, 8 May | 868,000 | 199,000 | 0 | 1,067,000 | -1,836,226 |
| Sat, 9 May | 1,775,000 | 0 | 0 | 1,775,000 | -1,128,226 |
| Sun, 10 May | 1,117,000 | 459,000 | 270,000 | 1,846,000 | -1,057,226 |
| Total MTD | 11,911,000 | 2,069,000 | 1,607,000 | 15,587,000 | 17.32% target |
Performance Instagram & social paid (Meta + CPAS), affiliate performance lintas channel (Tokopedia & Shopee), serta status Affiliate & KOL Activation. Period 1–10 May, 9 of 31 days (29% through the month).
| Source | Reach | Impression | Share |
|---|---|---|---|
| Organik | 43,519 | 339,926 | 4.9% |
| Meta (Paid) | 808,531 | 1,030,403 | 91.1% |
| CPAS | 35,764 | 168,615 | 4.0% |
| Total | 887,814 | 1,538,944 | 100% |
| Metric | Target | Actual (9D) | % to Target |
|---|---|---|---|
| Impressions | 4,500,000 | 1,538,944 | 34.2% |
| Engagement | 2,000 | 829 | 41.5% |
| ER % (avg) | 3.50% | 2.6% | 73.9% |
● Reach, impressions & engagement are on pace (or ahead) relative to 29% of month elapsed. ER % avg needs monitoring.
Performance social channel (IG & TikTok), KOL/Affiliate pipeline, Shopee Video performance, dan affiliate program status. Period: 1–9 Mei vs comparison April.
| Metric | Target | Actual (1–9 May) | % to Target | 1–9 Apr | % Change from Apr |
|---|---|---|---|---|---|
| Impression | 1,200,000 | 547,040 | 45.59% | 395,593 | +27.68% |
| Reach | 500,000 | 217,134 | 43.43% | 216,637 | +0.23% |
| Profile Visit | 25,000 | 9,360 | 37.44% | 12,219 | -30.54% |
| Metric | Target | Actual (1–9 May) | % to Target | 1–9 Apr | % Change from Apr |
|---|---|---|---|---|---|
| Reach | 69,335 | 30,494 | 43.98% | 56,147 | -84.12% |
| Engagement | 1,811 | 377 | 20.82% | 955 | -153.32% |
| Product Click | 761 | 167 | 21.95% | 240 | 0.00% |
| Metric | April 2026 (1–30) | May 2026 (1–10) | Daily Avg April | Daily Avg May |
|---|---|---|---|---|
| Penjualan | Rp 3,333,067 | Rp 1,012,049 | Rp 111,102 | Rp 101,205 |
| Pesanan | 20 | 3 | 0.67 | 0.30 |
| Produk Terjual | 20 | 6 | 0.67 | 0.60 |
| Penonton | 3,972 | 643 | 132 | 64 |
| Penonton Efektif (>3 detik) | 3,564 | 657 | 119 | 66 |
| Durasi Rata-rata | 00:00:07 | 00:00:07 | — | — |
Update aktivitas CICE minggu ini: IDI participants sourcing, giveaway ongoing, dan feedback data dari NUTC Anti Dandruff campaign.
Progress pencarian participants IDI berjalan lebih lambat dari expected timeline. Setelah dijalankan, ternyata prosesnya tidak sesimple "tinggal cari participant", karena:
Setelah discuss juga dengan ka Binka, memang akan lebih challenging kalau sourcing dilakukan langsung oleh pihak brand.
CICE mengajukan: Participant sourcing juga dibantu oleh ka Binka / Berkesah.
Skema fee: Rp 800K / pax
Status pipeline produk baru, reformulasi, dan launch readiness lintas brand (Maiimi, Mini Maiimi, B2B). Update minggu ini & May focus untuk eksekusi.
| Brand | Product | Launch Date | Type |
|---|---|---|---|
| Maiimi | Rose Champagne & Moonlit Jasmine Bath Bomb | 6 June | Romantic Series |
| Maiimi | Maiimi × MAD | 25 September | Grand Launching |
| Maiimi | NUTC Anti Dandruff | July | New SKU |
| Mini Maiimi | Soulmade Everyday Lotion | 11 May (Product Ready) | New SKU |
| Mini Maiimi | Mini Maiimi × LE Bath Bomb | 20 June | Collaboration |
| Mini Maiimi | Mini Maiimi Gifting Project | 25 June | Special Project |
| B2B | Maiimi × Adelle Jewellery | 7 May | Mining Project |
| B2B | Customize Bath Bomb | June | Custom Project |
Fulfillment performance, inventory health, production status, procurement, dan incident log. Operasional engine yang support semua revenue channel.
SKU yang stockout risk, overstock, atau slow-moving. Action plan untuk reorder & clearance.
Production batch minggu ini, capacity utilization, dan schedule next week.
Operational incident yang perlu di-resolve, RCA, dan prevention plan.
Update aktivitas People & Culture minggu ini — ongoing initiatives, current focus, dan compliance milestones.
Budget vs Actual Spend MTD per brand — auto-pulled from Spending Tracker. Status efisiensi spending Maiimi & Mini Maiimi, breakdown per channel performance, growth, dan experiment bucket.
| Bucket | Category | Budget (Rp) | % from Target | Spend (incl PPN) | Variance (Rp) | Spending % | Performance Metric |
|---|---|---|---|---|---|---|---|
| Performance | Meta Ads | 35,000,000 | 3.54% | 11,326,247 | 23,673,753 | 32.40% | Target Blended ROAS: 7+ |
| Performance | TikTok Ads | 25,000,000 | 2.53% | 7,844,932 | 17,155,068 | 31.40% | Target Blended ROAS: 7+ |
| Performance | Shopee Ads | 50,000,000 | 5.05% | 21,678,585 | 28,321,415 | 43.40% | Target Blended ROAS: 7+ |
| Performance | Affiliate Commission | 15,000,000 | 1.52% | 2,082,768 | 12,917,232 | 13.90% | Target GMV: Rp 200M |
| Performance | Live | 20,000,000 | 2.02% | 191,444 | 19,808,556 | 1.00% | Target GMV: Rp 200M |
| Growth | KOL & Affiliate | 15,000,000 | 1.52% | 184,500 | 14,815,500 | 1.20% | Avg CPV < Rp 50 |
| Growth | Product Seeding | 5,000,000 | 0.51% | — | 5,000,000 | — | — |
| Growth | Campaign / Activation | 1,000,000 | 0.10% | — | 1,000,000 | — | Reward Survey |
| Growth | Community Event | 1,000,000 | 0.10% | — | 1,000,000 | — | Warehouse Sale |
| Experiment | Collaboration | 250,000 | 0.03% | — | 250,000 | — | TBA |
| Experiment | Experiment | 250,000 | 0.03% | — | 250,000 | — | TBA |
| Offline Sales | Offline Sales | 1,000,000 | 0.59% | — | 1,000,000 | — | Transport, Offline meeting |
| TOTAL | 168,500,000 | 17.02% | 43,308,476 | 125,191,524 | 25.70% | ||
| Bucket | Category | Budget (Rp) | % from Target | Spend (incl PPN) | Variance (Rp) | Spending % | Performance Metric |
|---|---|---|---|---|---|---|---|
| Performance | Meta Ads | 12,500,000 | 7.81% | 3,566,640 | 8,933,360 | 28.53% | — |
| Performance | TikTok Ads | 2,000,000 | 1.25% | 779,480 | 1,220,520 | 38.97% | ROAS Target 8 |
| Performance | Shopee Ads | 8,000,000 | 5.00% | 579,996 | 7,420,004 | 7.25% | ROAS Target 8 |
| Performance | Affiliate Commission | 2,430,000 | 1.52% | 157,405 | 2,272,595 | 6.48% | Target GMV: Rp 27M |
| Performance | Live | 1,000,000 | 0.63% | — | 1,000,000 | — | Testing |
| Growth | KOL & Affiliate | 2,500,000 | 1.56% | — | 2,500,000 | — | — |
| Growth | Product Seeding | 2,500,000 | 1.56% | — | 2,500,000 | — | — |
| Growth | Campaign / Activation | 11,500,000 | 7.19% | — | 11,500,000 | — | IDI (Investment) |
| Growth | Community Event | — | 0.00% | 405,250 | (405,250) | over-spend | — |
| Experiment | Collaboration | — | 0.00% | — | — | — | TBA |
| Experiment | Experiment | — | 0.00% | — | — | — | TBA |
| TOTAL | 42,430,000 | 26.52% | 5,488,771 | 36,941,229 | 12.93% | ||